Keeping track with trends is a serious matter for businesses. Marketers are keen on either following the trend or setting a new one in order to reach a larger target market. The latter may be too challenging and risky. A lot of companies updates on the latest forecast instead. The Peterson Group, expert in sales productivity and lead generation using powerful marketing tools, has released their latest review of possible in the upcoming years:
1. Digital Marketing is set to expand more
Marketing has reached a new level on the innovation of the internet. Various online marketing strategies are now plaguing the market including fraudulent ones which also causes a great number of scams. These illegal cybercrimes have caused new and advanced legislation to be passed in response to the changing modern world. However, there is no stopping the growth of online marketing which is available anywhere, even on mobile phones. Internet of Things (IoT) has made it possible to market your brand using different media at the same time, gain potential leads and earn customers.
2. Print marketing is not dying
Despite the obvious growth in digital marketing, the journey from trigger to full purchase is not fully online. The tendency to base every marketing strategy on the number of clicks and searches alone will be faulty. People nowadays are not born when there is no paper since we are still using it today. It is still instinctive of human beings to read something which can be seen and held at the same time. Older market can still be attracted to flyers, brochures and other printed materials which they can look into and review whenever they want.
3. Location-Based Marketing Will Dominate
Most people nowadays would automatically look up at their phones when they are hungry or need something. Indicating an address and putting it up on online directories is a must. All of your digital marketing efforts will be put to waste if people cannot see you or if you have advertised your brand to as far as Jakarta, Indonesia or Melbourne, Australia when you are only servicing in New Delhi, India.
4. Marketing Specialists will be in demand
Since this is becoming a competitive world we are living in and marketing is a vital part of every business, companies are now hiring experts in the field to level with rivals. Marketing businesses are expected to see big leaps in their revenue and more clients will be lining up on their heels.